Consumers are now empowered with a ton of tools to help them make informed decisions before they purchase. In order to help your customers find information about your brand, product or service, it is a good idea to consider building an online community. Having this community can serve as a key tool for fielding customer inquiries, providing product launch dates, and collecting consumer feedback. While the community can be beneficial to your operation, it is a huge task to take on.
This article provides tips for how to launch a successful online community and enlisting the right kind of help to manage it: https://blog.hubspot.com/marketing/online-community-launch