APIs: What are they, and why should marketers care?
As a campaigner, information is your friend and, you probably rely heavily on data, systems, and collaboration. An API is just that, a set of tools used to connect what you have with what you need. The capabilities are almost endless and give you the power to increase the share of information. A commonly used API platform is Slack. It integrates with a number of platforms to pull files, communication, and social media into one place so your team members can collaborate seamlessly. This article shows a number of ways you can implement APIs for your next campaign.
Continue to read the article here: http://digitalmarketingmagazine.co.uk/digital-marketing-advertising/apis-what-are-they-and-why-should-marketers-care/5105
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